The QR code, originally designed for the automotive industry due to its large storage capacity compared to the standard UPC barcode, caught the interest of marketers to deliver information, well for lack of a better word, quickly, via Smart phones.
The Microsoft Tag is the latest format of 2D barcode scanning and you'll have to download a new app to be able to scan them. This is sure to result in a negative consumer experience. What's fast about downloading a new app? I doubt many consumers will bother especially when QR codes are already so widely used.
As with anything new, the critics are furiously blogging. My initial question....will this be much like Google's attempt to out do Facebook with +1? Sorry, Google, nice try but no cigar. Unless the product has fabulous new features, slapping on a new name won't promote a large draw.
Also the Tag must be in color which limits printing options. With tightening purse stings, I doubt businesses will be running to the presses to print full color just to accommodate this new alternative.
I don't want to be a Negative Nelly, so here is a video from Microsoft talking about their product so you can form your own opinion. As always I encourage and appreciate your feedback.
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