Digital First Impressions

I am sure you are no stranger to the fact that first impressions are key in the business world.  In the 1970s it took a person a matter of seconds to form an opinion of you.  In the 1990s women had judgment on lockdown and could size you up in as little as eight seconds.  Today, a person will spend an average of four minutes researching you online before deciding to meet you.  Forget fancy ties and business acumen, you better have a top notch profile picture and website to make it these days.

Not too long ago, I gave a workshop on the importance of Linked In and creating a polished profile.  You can't control everything that's on the web, even content that includes you.  Since you have full control over your Linked In profile, it's a great opportunity to show your expertise, experience, and create a great first impression.

Blogs are also a great resource to make you more searchable and again show off your expertise.  With so many free resources available, I recommend taking the time to invest in enhancing your online image.  Your prospects are definitely taking the time to research you, give them something worth finding.