Leave-Behinds That Stand Out!

I was doing a little belated Spring cleaning at the office today and stumbled across some of my creative “leave behind” samples.  Working with a sales team inspires me everyday to think outside of the box to create attention grabbers.  As the team hits the streets on cold calls there are times when they are unable to connect and will have to leave their information.  To me a business card doesn’t cut it.  We need to give that person a reason to call. 

There are the standard sales tactics like exposing a pain point.  It can be done by addressing potential business downfalls with possible solutions (those of course, you can help them with). Bringing food for the office is always something that delights however that might go right to the break room, bypassing your point of contact.  Solution?  Create a leave behind that is customized to your prospect which both hits a pain point and wets their appetite to know more about you. 

With anything I do, I try to add a little whimsy to my project to let the person know that our sales team is approachable and have personalities that they may be able to relate to.  Pictured below is a workshop invitation I created.  It has all the basic information like date, time, and registration.  It addresses a pain point in subtle play on words and was given to someone who could benefit from the information. Anyone can power up Publisher and put together a fancy invitation, but I’m sure the one that looks like a juice box will get a lot more buzz.  The attention grabber here: unique packaging!

 

 

Another project is a box of fortune cookies.  However, these are not standard fortune cookies, each was made out of paper with the fortune strip showing outside of the cookie. 

 

 

 

Each fortune highlights a provided service. 

 

 

 

The included letter refers to all the services that would make the prospect “fortunate” to work with our team.  The attention grabber here: a call to action that calls to their fun side!

Now those of you who are old school thinkers might find these samples a little “cheesy” but I guarantee you both smiled and will remember these leave behinds.  So I challenge you to stand out.  Invoke your artistic side to create memorable experiences for your prospects.