QR Codes

By now, you've probably seen a ton of funny little graphic squares called QR (quick response) codes.  These graphics work with smart phones linking consumers to websites, promotional tid-bits, and online videos.  They are easy to create and you can make them  small enough to fit on almost any of your sales materials or web content.

An article in the June edition of the Bellingham Herald explains that this technology has been around for years but has only recently been embraced by retailers.  "The number of QR scans recorded by the industry's leading code makers has soared to 2 million a month, nearly double the rate last year, and up from 80,000 a month in 2009." 

This April, I added a QR code to an event gift item which linked to my employer's Facebook page.  Although I can't say that we gained alot of new "likes" that evening, the codes inspired alot of chatter.

If you're looking for an inexpensive marketing tool, why not try creating your own QR code to attach to your Social Media, brochures or even client gifts.  You can access a free code generator here.  Also be sure to try my QR code above and see where it takes you. :-)