If you're a fan of the History channel like me, you've probably noticed their promotions to "check in" on Foursquare, a newer social media site that works with Smart Phones. Users are able to explore discounts and promotions posted by local stores, earn points by posting their location "check-in," and unlock badges.Although the site is relatively new there are millions of users worldwide. It is also free to claim your location and to post your promotions, making it an inexpensive way to have more exposure on the web.
Woods Coffee has taken advantage of this site by promoting a "loyalty special." By "checking-in" at any of the Woods locations three times, users can unlock an upgrade to their coffee order.
Users can also post reviews and tips. Having more positive feedback available on the web is always a plus as more and more people turn to internet reviews before making their purchases.
I claimed the page for my employer and within two days of making my first post, we had 94 followers! That's triple the amount of Facebook followers we received in the first month of launching the our fan page.
If you haven't explored Foursquare, I would recommend you do so. Feel free to message me if you have any questions.
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