This morning LinkedIn sent out an email regarding their
newest “test” platform, publishing.
“We're offering our
members a powerful new way to build their professional brand — publishing on
LinkedIn. When a member publishes a post on LinkedIn, their original content
becomes part of their professional profile, is shared with their trusted
network, and has the ability to reach the world's largest group of
professionals. “
From what I can gather, this is more of an archive, so that
you are able to access more than just your last ten posts. Additionally, it is long-form format so you
can say even more. The feature is still
in the testing phase and LinkedIn is asking people to sign up initially. Just for fun, I did so. However, I am reluctant
and think this might be a short lived addition to the Linked In menu. Blogs provide the same features and it is
just as easy to post a link from your blog as it is to provide content directly
to Linked In.
What do you think?
Useful feature?
Learn more about the platform and how to apply for early
access here.
