Monday, December 30, 2013

Fearless Career Quest


When it comes to looking for the next step in a career, one must be fearless!  Over the past couple weeks I have been “pounding the pavement” as they say, looking for not just any employment, but the next phase in my career. 

I have turned down offers which made my stomach turn.  Stressed over the smallest details. Been put under a microscope more times than I ever expected.  Gushed over amazing possibilities and spent hours sketching pros and cons lists.  In short, the process is a roller coaster.

However, regardless of highs and lows, I have learned a lot so far.  Each interview poses new questions that force me to look within and past a simple job description.  What you do for a living is a reflection of who you are and what future you strive to have.

For those of you who are looking for the next step in your career, I recommend you get a mentor.  My mentor’s advice has been invaluable.  To have another perspective will reveal so much you never thought consider.  I have requested advice from many of my professional friends who are able to articulate my feelings in a way that can help me make informed decisions.

In many cases, a decision is not black and white.  There are many things to consider.  Salary, benefits, work/live balance, growth potential, and company culture.  I am finding that most positions are not fives across the board, so compromise is required.  Realizing what you are willing to give up is also a process so do not expect it to be easy.

Truth is, career searching is hard.  You are going to want to give up and take an easy route but as someone in the situation, I urge you to stay fearless.  Nothing worth having, has ever come easy.  Test yourself, take lesson in defeats, celebrate even the smallest wins and you will concur your career quest.

Well I hope…. ;-)

Thursday, November 7, 2013

Published Article


Making the Most Out of Your Biz After Biz Sponsorship
Filed on 04. Nov, 2013


By Amanda Brock
Courtesy to The Whatcom Report, Special Edition to The Bellingham Business Journal
 
Click here for article.  Page 14 & 16.

Monday, September 2, 2013

Published Article

Workplace Wellness is Within Your Grasp | Column
Filed on 02. Sep, 2013

By Amanda Brock
Courtesy to The Bellingham Business Journal

With the cost of health care continuing to rise, employers are seeking creative ways to reduce their cost of benefits while preserving their abilities to appeal to the workforce. "Wellness" is now the health care industry’s buzz word.

The advantages of implementing a wellness program are possibly reducing health care costs, while providing a tangible program that becomes an added benefit.

Some of Whatcom County’s largest employers have pioneered the wellness frontier, developing programs that excite their employees and ultimately improve their well-being.

By changing their employees lifestyles to include healthy habits, these employers can potentially see a decrease in doctor visits, medication usage and absenteeism. Additional gains could be higher productivity and fewer workers’ compensation claims.

So what are they doing?

One Ferndale-based company provides its employees with healthy snacks every day, including fruits, vegetables and an assortment of cheeses. They hold company-wide activity days with a structured run or walk and also provide on-site areas to exercise.

Participation in healthy eating and physical fitness challenges are rewarded with prizes, and personal improvement goals are celebrated with positive recognition.

Wellness fairs have also become more popular in recent years. These fairs can include education on a variety of topics such as healthy eating or fitness. Vendors such as local chiropractors, gyms, dentists, and insurance companies can also be asked to participate.

Some companies are even extending the invitation to their fairs to their employees’ spouses, as more studies are showing that healthy habits start a home.

For smaller companies, it may seem cumbersome to implement programs of the same caliber as companies with more than 100 employees. Although the available resources may be more restrictive, it is still possible for a small company to have an effective wellness program.

Companies of any size can take advantage of data provided by biometric testing. This type of screening is offered by a third party administrator and individual results are kept completely confidential.

A common misconception by employers is that the information from these tests will be shared with their health insurance provider. But this is not the case. Unless an employer specifically shares the data with a carrier, they are not notified of the results.

The purpose of biometric testing is to give the employer a reference point to what health issues are affecting their employees, so a plan can be crafted to address them. Some employers offer a discount on an employee’s insurance premium as an incentive to participate in testing since it is completely voluntary.

Although individual data is confidential, an employer may also consider sharing the aggregate data with their employees as a positive reinforcement should statistics improve year to year.

Once a company has the biometric data as a reference point, a customized plan can be put in place. Current programs can also be modified, even on a budget.

Wellness resources are available online including free webinars, campaign ideas, budget calculators, implementation guides, health and wellness observances calendars and employee communication materials.

Employers should always check for free or reduced cost services that are available through their health care insurance provider. Additionally, employee benefit consultants are a great contact to find local resources or to explore what is available through a specific carrier.

New information continues to emerge on how effective these programs are in retention and recruitment strategies. Whether a business follows in the footsteps of the local pioneers or takes advantage of the resources that have been highlighted, wellness programs are well within grasp for any business.

Amanda Brock is the marketing and events coordinator for The Unity Group in Bellingham. 
 
See article online here.


Friday, July 12, 2013

Leave-Behinds That Stand Out!

I was doing a little belated Spring cleaning at the office today and stumbled across some of my creative “leave behind” samples.  Working with a sales team inspires me everyday to think outside of the box to create attention grabbers.  As the team hits the streets on cold calls there are times when they are unable to connect and will have to leave their information.  To me a business card doesn’t cut it.  We need to give that person a reason to call. 

There are the standard sales tactics like exposing a pain point.  It can be done by addressing potential business downfalls with possible solutions (those of course, you can help them with). Bringing food for the office is always something that delights however that might go right to the break room, bypassing your point of contact.  Solution?  Create a leave behind that is customized to your prospect which both hits a pain point and wets their appetite to know more about you. 

With anything I do, I try to add a little whimsy to my project to let the person know that our sales team is approachable and have personalities that they may be able to relate to.  Pictured below is a workshop invitation I created.  It has all the basic information like date, time, and registration.  It addresses a pain point in subtle play on words and was given to someone who could benefit from the information. Anyone can power up Publisher and put together a fancy invitation, but I’m sure the one that looks like a juice box will get a lot more buzz.  The attention grabber here: unique packaging!

 
 
Another project is a box of fortune cookies.  However, these are not standard fortune cookies, each was made out of paper with the fortune strip showing outside of the cookie. 
 
 
 
Each fortune highlights a provided service. 
 
 
 
The included letter refers to all the services that would make the prospect “fortunate” to work with our team.  The attention grabber here: a call to action that calls to their fun side!


Now those of you who are old school thinkers might find these samples a little “cheesy” but I guarantee you both smiled and will remember these leave behinds.  So I challenge you to stand out.  Invoke your artistic side to create memorable experiences for your prospects.

Tuesday, May 14, 2013

Crafting Corporate Gift Baskets

Occasionally I am asked to put together corporate gift baskets for client “thank-yous”, charity auctions, or promotional give-a-ways.  Secretly I do a little dance because I love being crafty and working on something I know someone else will enjoy.

Pictured below are some of the baskets I’ve put together over the last year for various occasions along with some tips for crafting your own baskets. 
 

If you are putting together a corporate gift basket remember these simple tips:

  • Pick a theme – This will make buying the contents for the baskets so much easier.  Popular themes are movie night, supplies for a relaxing, or wine baskets.  Once you pick your key element, like a bottle of wine, browse the aisles for items that would pair nicely like chocolates, wine glasses and glass charms.  Pick items of various sizes to help make your basket look balanced and full.
  • Add the company logo – Adding the logo is like including the card.  People need to know who the gift is from.  You can create a custom tag, add a sticker to the largest item in the basket or incorporate items that have already been engraved with the company logo.
  • Remember the bling! – Don’t forget the small stuff like basket filler, bows, and other accents that go with your theme.  For example, I like using fake grapes to compliment my wine baskets.  These small touches will make your basket look professional and appealing.

If you have to make baskets often I would add:

  • Keep an eye out – Always be on the look out for items on sale, discounted baskets, and fun theme ideas.

Friday, February 15, 2013

Social Media Conference Recap (Engagement)

This year I attended the IN-NW Conference in Seattle which focused on the latest trends in Social Media.  Representatives from big-name corporations like Coco-Cola, Starbucks, and EA Sports discussed what they are doing in the marketplace.  The room was packed with over 200 attendees clambering to find guidance in a topic that is evolving daily.

Unfortunately, like most Social Media presentations, the theory is that the campaigns are successful but there is nothing necessarily measurable to support it.  When you are striving for management buy-in, results are essential.  The suggestion was to not focus on the numbers as much as the response rates.  For example, instead of reporting that you have 400 likes on Facebook, reporting that you had 15 shares on a post indicate better results.  The effectiveness is shown by the ability to leverage Social Media to increase connectivity and inspire your online community to take action in sharing your content. 
To achieve the response rate, several speakers agreed that it is the proactive and personal approach that engages the community the most.  Brands must have a relatable “face” to create two-way communication and increase the probability that your audience will help guide your content.  By tracking the posts that are responded to or created organically by your audience, you can refine your message to speak to what is important and relevant to them.  This could be current events, charitable efforts, or an inside view of the company and staff. 

One of the best quotes of the event was “personalization breeds passion.” By tailoring your content to be more personal, people are hypothetically more willing to follow and contribute.
Engagement was just one of the discussions.  More to come….