Not too long ago, I gave a
workshop on the importance of Linked In and creating a polished profile. You can't control everything that's on the
web, even content that includes you.
Since you have full control over your Linked In profile, it's a great
opportunity to show your expertise, experience, and create a great first
impression.
Blogs are also a great
resource to make you more searchable and again show off your expertise. With so many free resources available, I
recommend taking the time to invest in enhancing your online image. Your prospects are definitely taking the time
to research you, give them something worth finding.